Create a powerful Value Proposition
Identify your key guesses
Vet your critical unknowns
From the Author
I'm thrilled to share the Value Proposition Matrix with you. This book is a toolset for any early-stage innovator who wants to sharpen their value proposition and focus their efforts wisely. I've dedicated my career to helping innovators do just that, whether as a speaker, writer, educator, entrepreneur, or consultant. This simple innovation methodology has helped hundreds of entrepreneurs and students, and inspired some of the most respected organizations in the world, including Fortune 500 companies, major hospital systems, world-class cultural institutions, top universities, and professional sports teams. It's an honor to be able to help innovators thrive; hopefully this book inspires you on your innovation journey.
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This work is supported by the following organizations
The concepts in the Value Proposition Matrix are taught at Case Western Reserve University, including at the Weatherhead School of Management, the School of Engineering, and through the Fowler Center, in collaboration with the Veale Institute for Entrepreneurship